Carl Allen Appointed Non-Executive Director at Eco Green Living
Eco Green Living is pleased to announce the appointment of Carl Allen as Non-Executive Director (NED) — marking a significant milestone in our brand’s evolution as we scale nationally and internationally.
Carl brings over 30 years of senior leadership and board-level experience across major UK and international retailers. His appointment further strengthens our strategic direction as we expand into new markets, retail partnerships, and purpose-led initiatives.
A Proven Leader in Retail and Business Growth
Carl has held leadership roles at several of the UK’s most recognisable retail organisations, including:
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B&M Bargains (UK and France)
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The Theo Paphitis Retail Group
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Iceland Foods
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Sainsbury’s Supermarkets
He brings proven expertise in retail transformation, supply chain strategy, margin improvement, and international expansion — all of which align closely with our next phase of growth.
Over the past three years, Carl has served as a trusted strategic advisor to Eco Green Living, helping guide our transition from a UK start-up into a multi-channel, globally trading business.
A Defining Moment for Our Growth Strategy
Eco Green Living has seen rapid growth over the past few years, driven by consumer demand for high-quality, certified compostable household products that align with environmental values and legislative shifts.
Our products are now stocked by:
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Ocado
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QVC
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Oddbox Marketplace
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A growing network of independent retailers, hospitality businesses, and zero-waste shops
We are also expanding into European, North American, and Australasian markets — alongside active pursuit of B Corp certification to validate our long-term mission and operating principles.
Carl’s leadership at board level will help strengthen our retail partnerships, align global expansion with operational excellence, and ensure our business growth remains mission-aligned and commercially sound.
Quote from the Co-Founder
“We are thrilled to welcome Carl as a Non-Executive Director.
His commercial acumen, sector insight, and alignment with our values make him an invaluable addition to our board.
As we grow the brand internationally and deepen our retail presence, Carl’s guidance will ensure we scale with purpose and discipline.”
— Julie Cook, Co-Founder, Eco Green Living
Strengthening Our Position as a Retail-Ready Sustainable Brand
Retailers and distributors are increasingly seeking viable, scalable alternatives to single-use plastic. Eco Green Living offers a ready-to-stock solution with:
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Certified compostable, plastic-free products
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Proven sell-through performance across multiple DTC and B2B channels
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Rapid fulfilment and plastic-free packaging
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A clean, credible, and future-facing brand position
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Increasing alignment with legislative and customer expectations
Carl’s appointment reinforces our commitment to becoming a trusted and commercially effective partner for eco-conscious retail.
About Eco Green Living
Eco Green Living is a UK-based, family-run brand offering certified compostable and plant-based alternatives to common household disposables. Our range includes:
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Compostable bin liners
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Freezer bags
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Unbleached parchment paper
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Cling film alternatives
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Reusable cloths and laundry sheets
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Compostable aprons, dog bags, and more
We serve both direct-to-consumer and business customers, and our products are trusted by foodservice operators, hospitality brands, health & wellness practitioners, retailers, and subscription services.
Interested in Stocking Eco Green Living?
We’re actively growing our wholesale and retail partnerships across the UK, EU, and beyond.
If you're looking to stock scalable, plastic-free alternatives that align with both consumer demand and upcoming environmental legislation:
👉 Explore our wholesale options
📩 Contact: orders@ecogreenbusiness.org